NOEA Rural Event of the Year Award 2025
The Northumberland County Show has scooped a major accolade at the 2025 National Outdoor Event Association Awards, held on 26th November 2025. Winning the “Best Rural Event” category over the Three Counties Show, Dogstival, and Tiree Musical Festival, the judges complimented the show’s commitment to the community, continued innovation and providing an excellent visitor experience. Show Secretary, Kerry Robson, said, “I am absolutely thrilled that our show has been recognised in this way, and it is a tribute to all the hard work of our committee, huge team of volunteers and the affection and support of our exhibitors, traders and visitors.”
The 2025 NOEA Awards were held at the Roman Baths and Pump Rooms in Bath and saw the largest entry level in the award’s history. The shortlist once again celebrated the ingenuity, quality and creativity that continue to define the UK’s outdoor events industry, from major national festivals to pioneering local authorities and independent innovators.
“This year’s finalists capture the breadth and brilliance of the UK’s outdoor events community, with the entry levels over double previous years and the highest on record,” said Al Turner, Chair of the NOEA Awards Judges. “Every category tells a story of innovation and dedication — from organisers who bring people together, to the educators, suppliers, and creative minds shaping the future of the industry.”
“These awards remain a showcase of what makes our industry world-class; just making the short list is an achievement in its own right,” added Susan Tanner, CEO, NOEA. “Every year, we’re inspired by the people and projects that make outdoor events not just happen but thrive. This year’s finalists have once again set the standard.”